AnetaMaciejczyk (Agriculture and Spa Farm – Shelter for pilgrim)
This business plan includes an analysis of the investment consisting in launching an agrotourism farm with SPA elements – rehabilitation treatments, in Piskornica near Gózd, Masovian Voivodeship, Poland.
This project was prepared by the main initiator of the enterpise – AnetaMaciejczyk.
The research and analysis shows that this investment is likely to be successful and profitable. The risk is relatively low.
2. GENERAL CHARACTERISTICS OF THE PROJECT
2.1 Name of the project
Agritourism farm and SPA «SCHRONISKO FOR PIELGRZYMA».
2.2 Scope of business
The scope of activity of «SHELTER FOR PILGRIM » agritourism farm is the organization of accommodation for tourists and pilgrims from Poland and abroad as alsoensuring the comfortable rest in standards for every pocket, in rural environment and interesting organization of leisure time. There are also offers of professional physiotherapeutic treatments.
2.3 Company Headquarter
Agritourism farm «SHELTER FOR PILGRIM «is based in:
26 – 634 Gózd
Email address: maciejczyk-aneta @ wp.pl
3. MARKET AND COMPETITION ANALYSIS
3.1 Characteristics of the offered service
The «SHELTER FOR PILGRIM » agritourism farm can offer its clients a wide range of services. The company was created with the intention of creating the accommodation facilities. This idea has been expanded. In addition to comfortable en suite rooms, we can also offer you an interesting holiday offer. For those who like sports, we prepared a volleyball and basketball court, table tennis, billiards, darts. In the summer time we organize evenings by camfire. In the winter, we offer sleighs. We provide professional rehabilitation services for health improvement. We provide full board. We are open to new ideas and suggestions from our guests.
3.2 Target market
The Mazowieckie Voivodeship is an area with a little pollution, which makes this area attractive to tourists. The «SHELTER FOR PILGRIM » agritourist farm offer is addressed to domestic and foreign clients. Due to the proximity of the pilgrimage routes, we offer cheap accommodation for exhausted pilgrims. We also offer physiotherapy for health tourism.
3.3 Supply and evaluation of competition
Services provided by agritourism farm «SHELTER FOR PILGRIM » will be pioneering in the large area of the Mazowieckie Voivodship. There is no competition for such a health and leisure services.
3.4 Market demand
The analysis shows that the group of tourists interested in repose in this area of Poland is constantly growing. Hence, it is necessary to create a leisure-accommodation base.
Accommodation per person per day – 25 PLN
Daily meals for 1 person (breakfast, lunch, afternoon tea, dinner) – 20PLN
Organization of evenings by campfire and sleigh rides – 50PLN
Physiotherapeutic treatments from 7 – 25 PLN per treatment
There is a possibility to buy a week-voucher foraccommodation-meals-treatments. Price – 350PLN.
3.6 Marketing Plan
Advertisements in the local press («Gazeta Wyborcza», «Echo Dnia»), supported by announcements on billboards and teletext. We will also advertise the offer on our website and on the internet portals related to the scope of our business. We will also use the posters and leaflets.
Initially the family members living in the areawill beemployed. Over time, we want to hire physiotherapists, masseurs, sports facilities, 2 cleaners, cooks and a cook’s assistant. Preferred at least secondary education. A great plus will be the knowledge of English language.
5. FINANCIAL PLAN
Administrative costs – 900PLN
Advertising costs – 500 PLN
The premises of 100m2 with the possibility of expansion and the plot of 1000m2 are owned by AnetaMaciejczyk.
The planned purchase of equipment for rooms, kitchens and sports facilities as well as rehabilitation equipment will amount to about 50 000 PLN.
5.2 Starting capital
The «SHELTER FOR PILGRIM » agritourism farm will be in 100% funded by companyowner. However, the company will apply for co-financing from the European Funds, too.
5.3 Estimated revenue
A number of studies and observations have shown that tourists are particularly interested in this type of service. The company offers its services both in the summer and winter season, hence the average monthly expected revenue is 6000PLN.
6. ASSESSMENT OF CHALLENGES AND HARMFUL RESULTS OF INVESTMENT
Considering the success of the investment, the interest of leisure tourists combined with the possibility of health improvement was taken into consideration. Nearby pilgrimage routes also provide a year-long influx of customers looking for affordable accommodation. After careful analysis of the financial plan, it was stated that the company could make a profit in the first weeks of operation.
6.2 Investment risk
The project is burdened with minimal investment risk as the company has no competition at the initial phase. The capital needed to set up and operate the company is 100% owned by the company, so the company will avoid external debt.
The «SHELTER FOR PILGRIM » agritourism farm has a chance to become an important element of the leisure and recreation base. It is important that the owner is a qualified physiotherapist and he also has extensive professional experience in the field of collective nutrition.
By providing tourists with professional service and decent rest, they can be expected to enjoy this investment.