23 Agosto 2017

Entrepreneurs – Italy

Ludovica Castiglia
is a rational and pragmatic young entrepreneur, whose background has been built around these features of her personality. Therefore she decided to focus her training on the branch of Sciences of Engineering Management.
In fact, Ludovica got either a Bachelor’s and a Master’s degree, publishing the thesis: “Accommodating individual preferences in human resources scheduling via auctions and optimization”. This was about the use of operational research and combinatorial optimization methods and tools to improve the human resources shifts’ management and schedule, in an organization. Afterwards, she was also selected for several masterclasses and courses, such as the masterclass in “Advanced Production, Logistics and Supply Chain” carried out by the Universitat Politecnica de Valencia and mentorship programs for the enterprise development. In one of those courses she met her current colleagues Alfredo and Emiliano, who both work in the field of lodgement/hotel management and they are respectively managing the revenues of an hotel of the capital and owning an hotel near the main airport of the capital (FCO Airport). They decided to put together knowledge and attitudes in BE TRIVIUS, to meet the needs of customers and owners of hotels in order to overcome the economic leadership of the OTP and to deliver better services to customers.
Youtube Video International Summer School Cultural Management and Tourism in European Cultural Routes
Marco de Luca
The aim of the business project “Ultreya Suseya” (www.ultreyasuseya.com) is to design and implement a multi-functional platform with an embedded social network and interactive maps. The services of Ultreya Suseya are aimed at solving some of the major problems pilgrims and walkers could bump into, such as the struggle to find travel mates, the difficulties to have an overall view on the hotels and hostels available on the route, etc. The platform will be mainly focused on Via Francigena, Via De La Plata and the Caminho Português with which pilgrims seem to struggle more to satisfy their needs.
The platform has been sized for customers aged among 18 and 60 years old, paying attention to the different needs brought by the age gap, and targeting among this range two different groups according to two different sets of services and goods and two specific marketing strategies/campaigns.
Agencies, tour operators, associations and all sort of organisations offering travel packages along the European Cultural Routes, could be Ultreya Suseya business partners, because of the flexible structure of the platform and the royalty system thought to absorb the competitors and make Ultreya Suseya resilient to market changes and competition.
Youtube Video International Summer School Cultural Management and Tourism in European Cultural Routes

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