Attribution 2.0 Generic (CC BY 2.0) – Garry Knight
Cultural Tour Guiding. Theory & Practice.
Skills and competences for guiding, interpretation and mediation in cultural tourism
University of Trás-os-Montes and Alto Douro (UTAD)
Vila Real (Portugal), 9 – 15 July 2017
Presentation
This course is designed to build capacity in fundamental principles and techniques for interpreting cultural and natural heritage and landscape, doing adequate cultural mediation and tour guiding.
It is aimed at entrepreneurs in cultural tourism, tourist guides, public officials responsible for the management and dissemination of cultural and natural heritage, cultural managers, tourism and hospitality professionals, culture passionates and interested general public.
Daniel VILLAFRUELA [CC BY-SA 4.0]
In this multitude of scenarios principles and techniques of interpretation, guidance and cultural mediation will not only be observed and analysed, but also put into practice before an international audience.
The training team is composed by professors, researchers and experts from European universities and guides with years of experience.
After this course you will
- Be more conscious of anthropological fundamentals for cultural mediation, communication and interpretation
- Have new/more skills and expertise for doing professional tour guiding
- Know about the latest trends in cultural tourism and tour guiding
- Have experienced yourself that you can go deeper to get to know a land, its heritage and its people by the hand of good mediators
- Reinforce your network of international partners
- Be rewarded with a university certificate and 4 credits ECTS
Languages
Although English will be the official language of the course, participants will have the chance to learn or refresh some fundamentals of the Portuguese and Spanish languages and cultures.
Duration
50 hours (Presential)
20 hours (Virtual)
4 ECTS awarded
Places
- 40
Pre-Registration
Registration Fees
- Course: 100 €
- Meals (12 lunches and dinners mostly in the UTAD student restaurants): 60€
PLEASE NOTICE: you can buy breakfast at the cafeteriaor you can prepare something in the kitchen of your student residence; no meals are foreseen for 15/07 - Lodgement in UTAD student residence Além Rio (6 days): 65 € in double room; 95 euro in single room; 48 € in a simple six persons dorm
PLEASE NOTICE: you can only stay from 09/07 onwards because of the car races - Total for full package in double room: 225 €(200 € early registration until 15/06)
PLEASE NOTICE: you can buy course/meals/lodgement packages separately.
Organization
- Cultour+ Strategic Partnership in the programme Erasmus+ (2015-1-ES01-KA203-016142):
Universidade de Trás-os-Montes e Alto Douro
Unversidad de Extremadura
Câmara Municipal de Sao Pedro do Sul
Time Heritage
European Grants International Academy (Egina)
Futuro Digitale
Radomska Skola Wiszka
Instytut Badań i Innowacji w Edukacji (Inbie)
Varna Free University
- Other collaborators:
Asociación de Guías-Historiadores de Extremadura
More info
- Veronique Joukes, veronika@utad.pt
Martín Gómez-Ullate, mgu@unex.es
Programme
Sunday, 09/Jul
| 09:00-13:00 | Registration. Baggage drop off at Vila Real’s Tourism Office |
| 10:00-13:00 | Scavenger hunt in the historical centre of Vila Real |
| 13:00-14:00 | Lunch |
| 14:00-14:30 | Official welcome and summer school presentation |
| 14:30-16:30 | Cultural Mediation & Heritage Interpretation |
| 16:30-17:00 | Break |
| 17:00-18:30 | Car races in Vila Real |
| 18:30-20:00 | Dinner |
| 20:00-22:00 | Techniques and skills to be a good city guide |
Monday, 10/Jul
| 09:00-11:00 | Tourism Cartography I. Planning tourism activities that involve maps (theory) |
| 11:00-11:30 | Break |
| 11:30-13:00 | Tourism, local networks and development. Initiating projects with local players to stimulate local development |
| 13:00-14:30 | Lunch |
| 14:30-16:30 | Tourism cartography II and guiding techniques practices |
| Group 1: | Planning tourism activities that involve maps (practice on the Campus). Oleg Lazovski & Breixo Martins |
| Group 2: | Guiding techniques (practice on the Campus). Marco Mangut & Aphrodite Kamara & Darko Dimitrovski & Cristiana Pires |
| 16:30-17:00 | Break |
| 17:00-18:30 | Tourism cartography II and guiding techniques practices |
| Group 1: | Guiding techniques (practice on the Campus). Marco Mangut & Aphrodite Kamara & Darko Dimitrovski & Cristiana Pires |
| Group 2: | Planning tourism activities that involve maps (practice on the Campus). Oleg Lazovski & Breixo Martins |
| 18:30-20:00 | Dinner |
| 20:00-22:00 | Run/Walk in Corgo Park. Margarida Fernandes & Veronika Joukes |
Tuesday, 11/Jul
| 09:00-09:30 | Tour guides in busses I – Basics & instructions for exercise. Veronika Joukes |
| 09:30-11:00 | Creative Tourism and guiding. How guides can integrate creative tourism principles in their daily practices. Susana Rachão |
| 11:00-11:30 | Break |
| 11:30-13:00 | Tourism experiences and Guiding. How guides can integrate experience orientated tourism principles in their daily practices. Carlos Fernandes |
| 13:00-14:30 | Lunch |
| 14:30-16:30 | Food tourism I. Guiding enotourists. (In Adega Cooperativa de Vila Real – wine production). António Pirra |
| 16:30-17:00 | Wine tasting |
| 17:00-18:30 | Interpreting the past. Going back in time; practical problems that have to be solved in order to be able to travel in time. (In Panoias – prehistorical site). Mila Abreu |
| 18:30-20:00 | Landscape interpretation I. (In São Leonardo de Galafura – panoramic view). Martín Gómez-Ullate |
| 20:00-22:00 | Dinner in the midst of Douro vineyards (with collaboration of Alter Ibi) |
Wednesday, 12/jul (São Pedro do Sul)
| 09:00-10:00 | Tour guides in busses II – Practical exercises |
| 10:00-12:00 | Thermal tourism guiding |
| 12:00-14:00 | Food tourism II. Show cooking / Slow Food presentation |
| 16:00-18:00 | Guiding in museums |
| 20:00-22:00 | Places & Poetry (Poets and poetry feeling and expressing places). |
Thursday, 13/Jul
| 09:00-13:00 | Guides’ stories. Learning from practice; Informal small group talks with experienced guides |
| 13:00-14:30 | Lunch |
| 14:30-18:30 | Guided research visit (UNESCO immaterial heritage: black pottery of Bisalhães) |
| 18:30-20:00 | Dinner |
Friday, 14/jul
| 08:00-13:00 | Landscape interpretation II. Walk in the Natural Parque Alvão (Fisgas de Ermelo = waterfalls) |
| 13:00-15:00 | Lunch &Siesta |
| 15:00-15:30 | Tourism & Sustainability. No good guiding without thinking about sustainability |
| 15:30-19:00 | “Experience” visit through Vila Real (Lapão Pastry + theatre group of Vila Real) |
| 20:00-22:00 | Food tourism III. Sardinhas on the barbecue |
Saturday, 15/Jul
| 09:00-10:30 | New technological methods for tour guiding (theory) |
| 10:30-11:00 | Break |
| 11:00-13:00 | Satisfaction formulary, final test and official closing session |