Blanca Ramos (Plata Termal, a new opportunity to Baños tourism)
We want to be an intermediate agent between hotels and demand through innovation in ICTs and the attainment of new tourist markets. The existing tourist profile in the village Baños is mainly of reformed people who get there through public programs. Hotels are a bit obsolete and low rated (most of them less than three stars), hotel managers lack preparation and knowledge to develop up to date ICT marketing strategies. So there are real entrepreneurial opportunities in this field and there is a great potential for the growth of tourist demand.